2016 Election Map: A Record-Breaking Exit Polling Effort

The 2016 US presidential election was a historic event that captivated the world. On November 8, Edison Research embarked on its largest single-day research project to date: exit polling the nation on behalf of the National Election Pool (NEP). This massive undertaking involved collecting, processing, and analyzing over 100,000 interviews in just 17 hours.

The entire world was watching as Edison's exit poll clients, including major international news networks, relied on our data for accurate projections. Our research team worked tirelessly to provide the sole record of who voted and why, with a staff of over 3,000 exit poll interviewers, precinct vote return reporters, call center workers, and analysts spread across the country.

The results were staggering: over 71 million Americans watched the fruits of our labor on ABC, CBS, CNN, FOX, and NBC, while millions more saw visualizations of our data in prominent newspapers like the New York Times, Washington Post, Wall Street Journal, and USA Today. Our work with major news networks helped shape the narrative of the election, providing crucial insights into voter behavior and trends.

Edison Research is a trusted partner for businesses seeking to gather high-quality research that informs their strategies. With our expertise in consumer and survey research, we help companies connect with their customers and measure listener behavior, track device usage, and identify industry trends. Our comprehensive qualitative research capabilities capture authentic insights and narratives, providing valuable intelligence for decision-making.

In addition to our work in the US, Edison Research provides pre-election polls, exit polling, analysis, and election projections globally. We are the definitive source for accurate and timely election data, helping news organizations and businesses stay informed about the world's most significant political events.

To learn more about Edison Research and our services, visit our website or follow us on social media to explore upcoming in-person and virtual events. Stay up-to-date with the latest research findings from our experts by signing up for our weekly newsletter.

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